PPG Advertising Analytics

Glidden & Olympic | Walmart Connect

Updated daily

Channel Efficiency

ROAS by channel

Brand Performance

Glidden vs Olympic

Monthly Performance

ROAS Spend

Top Performers

Needs Attention

Campaigns
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Total Spend
--
Attributed Sales
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Avg ROAS
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Campaign Performance Matrix

Bubble size = Sales

Display DSS Search

DSS Targeting

Category Performance

Traffic Quality (ATC Rate)

Campaign Details

0 campaigns
Campaign Channel Spend Sales ROAS Status

Could We Capture $7.7M More?

Optimization opportunity through budget reallocation

Based on current ROAS rates
Progress 12%
$3.6M
DSS Reallocation
$2.5M
Spray Paint Cuts
$1.0M
Seasonal Opt
$0.6M
Olympic Fix

DSS Reallocation

Shift from Audience to Keyword

Not Started
Current Keyword %
17%
Target
60%+

Keyword: 16.6x ROAS vs Audience: 0.8x ROAS

Spray Paint Cuts

Reduce value-destructive spend

Not Started
Current Spend
$293K
Target
<$50K

Spray Paint: 0.83x ROAS, growing 41% organically

Seasonal Optimization

Spread budget from June

In Review
June Share
35%
Target
<25%

Olympic Improvement

Test new approaches

Not Started
Current ROAS
1.22x
Target
2.0x+

Walmart Pushback Reference

"Increase Audience targeting"
Audience: 0.8x ROAS (losing money)
Keyword: 16.6x ROAS (20x better)
"Expand offsite Display"
External: 0.9% ATC rate
Mobile App: 24.2% ATC rate
"Invest more in Spray Paint"
Spray Paint: 0.83x ROAS
Growing 41% YoY organically
"Grow Olympic advertising"
Olympic: 1.22x vs Glidden: 5.46x
Fix performance before scaling